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The Austrian entertainment and media (E&M) market is a significant contributor to the country's economy, generating revenue of €10.6 billion in 2022. The market is driven by strong consumer spending, with Austrians spending an average of €241 per year on E&M goods and services. Digital media is the fastest-growing segment of the E&M market, with revenue expected to reach €3.7 billion by 2025.
The Austrian government is a major procurer of E&M goods and services, spending over €500 million annually. The government procures a wide range of E&M products and services, including television and radio programming, film and video production, music, and digital media.
The main E&M products and services procured by the Austrian government include:
Television and radio programming
Film and video production
Music
Digital media
Public relations and communication services
Event management
The top authorities for Austria E&M procurement are:
The Federal Ministry of Arts, Culture, and Public Media
The Austrian Broadcasting Corporation (ORF)
The Vienna State Opera
The Salzburg Festival
The top winners of Austria E&M procurement contracts include:
Red Bull Media House
Constantin Film
Universal Music Austria
Google Austria
Publicis Austria
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