Austria Sports and Leisure Tenders

Austria's €11.4 billion (2023) sports and leisure market caters to an active population. 80% of Austrians participate in some form of physical activity, fueling demand for diverse products and services. From traditional winter sports to outdoor adventures and cultural events, the market offers something for everyone.
The Austrian government actively supports the sector, investing €2.7 billion in 2022 alone. This investment is channeled into sports infrastructure, facilities, and programs, promoting health, well-being, and tourism.

Main Sports and Leisure Products:
Sports equipment and apparel
Ski and snowboard gear
Outdoor clothing and footwear
Fitness center memberships
Cultural experiences (e.g., opera, museums)

Top Procured Sports and Leisure Products:
Sports equipment for schools and sports clubs
Maintenance and development of sports infrastructure
Services for managing sports facilities and events
Promotional campaigns for health and fitness initiatives

Top Authorities for Sports and Leisure Procurement:
Federal Ministry for Education, Science and Research
Federal Ministry for Tourism
Austrian Sports Confederation
Local and regional authorities

Top Winners of Sports and Leisure Procurement:
Major sporting goods manufacturers (e.g., Adidas, Salomon)
Construction and engineering companies
Facility management companies
Sports event organizers.

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