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The Belgian entertainment and media market is a dynamic and growing sector, generating €16.06 billion in revenue in 2022. The sector is expected to continue to grow at a CAGR of 2.5% until 2027. The growth is being driven by a number of factors, including the increasing popularity of digital media and the rising disposable incomes of Belgian consumers.
The Belgian government is a significant purchaser of entertainment and media products and services. In 2022, the government spent €1.2 billion on entertainment and media goods and services. This represents 7.5% of the total Belgian entertainment and media market.
The main entertainment and media products and services procured by the Belgian government include:
Television production and broadcasting
Film production and distribution
Audiovisual services
Music production and distribution
Printing and publishing
The top authorities for Belgium entertainment and media procurement are:
The Federal Public Service for Policy and Support (FPS)
The Flemish Audiovisual Fund (VAF)
The Wallonia-Brussels Federation (WBF)
The top winners of Belgium entertainment and media procurement are:
StudioCanal
TF1
RTL Group
WarnerMedia
Disney
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