Belgium Sports and Leisure Tenders

Belgium's €7.8 billion (2023) sports and leisure market reflects a population passionate about staying active. 85% of Belgians participate in some form of physical activity, driving demand for diverse products and services. From cycling and football to cultural experiences and outdoor adventures, the market caters to all interests.
The Belgian government actively supports this active lifestyle, investing €1.5 billion in 2022. This investment promotes health, well-being, and social inclusion through various initiatives, including sports infrastructure development, sports clubs support, and funding for sporting events.

Main Sports and Leisure Products:
Sporting goods and equipment
Cycling gear
Fitness center memberships
Cultural event tickets (e.g., museums, concerts)
Outdoor clothing and footwear

Top Procured Sports and Leisure Products:
Construction and renovation of sports facilities
Equipment for schools and sports clubs
Maintenance and upkeep of public parks and trails
Services for organizing and managing sporting events

Top Authorities for Sports and Leisure Procurement:
Federal Public Service for Health, Food Chain Safety, and Environment
Flemish Community
Walloon Region
Brussels-Capital Region

Top Winners of Sports and Leisure Procurement:
Major sporting goods manufacturers (e.g., Decathlon, Adidas)
Construction and engineering companies
Facility management companies
Sports event organizers.

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