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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i. e. , not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement. Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Digital media means any communication media that operate with the use of any of various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. Digital can be defined as any data represented by a series of digits, while media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast to us through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
Central Africa is a subregion of the African continent comprising various countries according to different definitions. Angola, Burundi, Cameroon, the Central African Republic, Chad, the Democratic Republic of the Congo, the Republic of the Congo, Equatorial Guinea, Gabon, Rwanda, and São Tomé and Príncipe are members of the Economic Community of Central African States (ECCAS). Middle Africa is an analogous term used by the United Nations in its geoscheme for Africa. The main economic activities of Central Africa are farming, herding and fishing. Crop production based on rain is possible only in the southern belt. Slash-and-burn agriculture is a common practice. Flood recession agriculture is practiced around Lake Chad and in the riverine wetlands. Nomadic herders migrate with their animals into the grasslands of the northern part of the basin for a few weeks during each short rainy season, where they intensively graze the highly nutritious grasses. When the dry season starts they move back south, either to grazing lands around the lakes and floodplains, or to the savannas further to the south. Fisheries have traditionally been managed by a system where each village has recognized rights over a defined part of the river, wetland or lake, and fishers from elsewhere must seek permission and pay a fee to use this area. Oil is also a major export of the countries of northern and eastern Central Africa, notably making up a large proportion of the GDPs of Chad and South Sudan. Countries in Central Africa are Angola, Cameroon, Central African Republic, Chad, DR Congo, Republic of the Congo, Equatorial Guinea, Gabon, São Tomé and Príncipe, Rwanda, Burundi.