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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i. e. , not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement. Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Digital media means any communication media that operate with the use of any of various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. Digital can be defined as any data represented by a series of digits, while media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast to us through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
Central America is a region of the Americas. It is bordered by Mexico to the north, Colombia to the south, the Caribbean Sea to the east, and the Pacific Ocean to the west. Central America is the southern portion of the continent of North America. It is also a part of the Mesoamerican biodiversity hotspot, which extends from northern Guatemala to central Panama. Due to the presence of several active geologic faults and the Central America Volcanic Arc, there is a great deal of seismic activity in the region. Guatemala has the largest economy in the region. Its main exports are coffee, sugar, bananas, petroleum, clothing, and cardamom. Of its 10. 29 billion dollar annual exports,40. 2% go to the United States, 11. 1% to neighboring El Salvador, 8% to Honduras, 5. 5% to Mexico, 4. 7% to Nicaragua, and 4. 3% to Costa Rica. The region is particularly attractive for companies (especially clothing companies) because of its geographical proximity to the United States, very low wages and considerable tax advantages. In addition, the decline in the prices of coffee and other export products and the structural adjustment measures promoted by the international financial institutions have partly ruined agriculture, favouring the emergence of maquiladoras. This sector accounts for 42 per cent of total exports from El Salvador, 55 per cent from Guatemala, and 65 per cent from Honduras. Countries in Central America are Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama.