Central Europe entertainment and media tenders

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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.   Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i. e. , not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement. Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Digital media means any communication media that operate with the use of any of various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. Digital can be defined as any data represented by a series of digits, while media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast to us through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.

There is no general agreement either on what geographic area constitutes Central Europe, nor on how to further subdivide it geographically. At times, the term "Central Europe" denotes a geographic definition as the Danube region in the heart of the continent, including the language and culture areas which are today included in the states of Croatia, the Czech Republic, Hungary, Poland, Romania, Serbia, Slovakia, Slovenia and usually also Austria and Germany, but never Russia and other countries of the former Soviet Union towards the Ural mountains. Depending on context, Central European countries are sometimes grouped as Eastern or Western European countries, collectively or individually but some place them in Eastern Europe instead for instance Austria can be referred to as Central European, as well as Eastern European or Western European and Slovenia can sometimes be placed in either Southeastern or Eastern Europe. The 15 countries comprising this subregion are Austria, Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Ireland, Liechtenstein, Luxembourg, the Netherlands, Poland, Slovakia, Switzerland and the United Kingdom.