China Sports and Leisure Tenders

China's sports and leisure market is a powerhouse, reaching a staggering ¥5.6 trillion (US$820 billion) in 2023. This massive market is driven by a growing population with disposable income and an increasing focus on health and well-being. More than 70% of Chinese citizens participate in some form of physical activity, fueling demand for diverse products and services.
The government plays a crucial role in fostering this growth, investing ¥800 billion (US$120 billion) in 2022 alone. This investment focuses on various initiatives, including:
Developing sports infrastructure: China is rapidly building new stadiums, gyms, and other facilities to accommodate the growing demand for sports participation.
Supporting national teams: The government is committed to improving China's performance in international sporting events, providing significant funding and resources to national athletes and coaches.
Promoting fitness and wellness: Government campaigns encourage citizens to embrace healthy lifestyles, leading to increased participation in sports and leisure activities.

Main Sports and Leisure Products:
Sporting goods and equipment: This category includes everything from clothing and footwear to balls, rackets, and other equipment.
Fitness center memberships: As health awareness increases, more and more Chinese people are joining gyms and fitness centers.
Outdoor apparel and footwear: With a growing interest in hiking, camping, and other outdoor activities, demand for outdoor gear is booming.
Sportswear and apparel: Activewear is not just for athletes anymore; it has become a popular fashion trend in China.
Tickets to sporting events and cultural performances: Concerts, theater shows, and sporting events offer entertainment and social interaction opportunities.

Top Procured Sports and Leisure Products by the Chinese Government:
Construction and renovation of sports facilities: The government is investing heavily in building new stadiums, gyms, swimming pools, and other facilities to meet the growing demand for sports participation.
Equipment for schools and sports clubs: Providing schools and sports clubs with adequate equipment is essential to encourage participation in sports among young people.
Sportswear and uniforms for national teams: National athletes need high-quality sportswear and uniforms to compete at the highest level.
Services for organizing and managing sporting events: China hosts numerous large-scale sporting events, requiring professional management services.

Top Authorities for Sports and Leisure Procurement in China:
General Administration of Sport of China
Ministry of Education
Ministry of Finance
Local and regional governments

Top Winners of Sports and Leisure Procurement in China:
Major international sporting goods manufacturers (e.g., Nike, Adidas, Li Ning)
Domestic sporting goods manufacturers
Construction companies
Event management companies
Tech companies developing fitness apps and wearable devices.

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