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The Czech Republic's sports and leisure market is thriving, reaching an estimated €12.5 billion in 2023 and projected to hit €15.2 billion by 2028. This growth is fueled by a growing middle class, rising disposable income, and increasing participation in sports and outdoor activities.
Government Procurement in Sports and Leisure: A Crucial Player
The Czech government plays a vital role in the sports and leisure industry through procurement, investing €250 million in 2022 on various products and services. This includes:
Sports infrastructure: Construction and maintenance of sports facilities, including stadiums, swimming pools, and sports halls.
Sports equipment: Procurement of equipment for various sports, such as hockey sticks, tennis balls, and gym equipment.
Sports programs: Funding for sports development programs at national and local levels.
Main Sports and Leisure Products: From Footballs to Ski Equipment
Popular sports and leisure products in the Czech Republic include:
Sporting goods: Footballs, ice hockey equipment, tennis rackets, running shoes, and sportswear.
Outdoor gear: Hiking boots, camping equipment, bicycles, fishing rods, and winter sports gear.
Leisure products: Books, music, board games, toys, and hobby supplies.
Top Authorities for Government Procurement: Setting the Guidelines
Key authorities responsible for government procurement in sports and leisure are:
Ministry of Education, Youth and Sports: Oversees funding for sports development and infrastructure projects.
Public Procurement Office (Úřad pro veřejné zakázky): Ensures transparency and compliance in government procurement processes.
Czech Olympic Committee (Český olympijský výbor): Supports athletes and organizes national sporting events.
Leading companies awarded government contracts in the Czech sports and leisure sector include:
Intersport: A major sporting goods retailer with a strong presence in the Czech Republic.
Sport 2000: Another prominent sporting goods chain offering a variety of sports equipment.
Sokol Brno: A renowned sports club with a long history, providing sports facilities and programs.
Skiareál Špindlerův Mlýn: A popular ski resort attracting visitors with its infrastructure and services.
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