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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i. e. , not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement. Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Digital media means any communication media that operate with the use of any of various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. Digital can be defined as any data represented by a series of digits, while media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast to us through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
Eastern Europe is the eastern region of Europe. There is no consistent definition of the precise area it covers, partly because the term has a wide range of geopolitical, geographical, ethnic, cultural, and socioeconomic connotations. Russia, located in Eastern Europe, is both the largest and most populous country of Europe, spanning roughly 40% of the continent's total landmass, with over 15% of its total population. According to the Center for Educational Technologies at Wheeling Jesuit University, there are "almost as many definitions of Eastern Europe as there are scholars of the region". A related United Nations paper adds that "every assessment of spatial identities is essentially a social and cultural construct". One definition describes Eastern Europe as a cultural entity: the region lying in Europe with the main characteristics consisting of East Slavic, Greek, Byzantine, Eastern Orthodox, and some Ottoman cultural influences. Another definition was created during the Cold War and used more or less alike with the term Eastern Bloc. A similar definition names the formerly communist European states outside the Soviet Union as Eastern Europe. Such definitions are often seen as outdated but they are still sometimes used for statistical purposes. Countries in eastern europe, Belarus, Bulgaria, the Czech Republic, Hungary, Moldova, Poland, Romania, Slovakia, Ukraine and the western part of the Russian Federation.