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Greece's travel and tourism industry is a significant economic driver, contributing substantially to the country's GDP. In 2022, the sector generated approximately 38 billion euros, showcasing its resilience and growth potential. The industry is poised for further expansion, with a projected compound annual growth rate (CAGR) of 1.93% from 2023 to 2027, reaching a market value of US$2,554.00 million by 2027.
The Greek government plays a crucial role in fostering the growth and development of the travel and tourism sector through various procurement initiatives. These initiatives aim to enhance tourism infrastructure, promote cultural heritage, and improve overall visitor experiences. The government procures a wide range of travel and tourism-related products and services, including accommodation, transportation, catering, and event management.
The Greek government procures a diverse array of travel and tourism products and services to support the industry's growth. Key products and services include:
Accommodation: The government procures hotel rooms, apartments, and other lodging facilities for various purposes, such as hosting official delegations, accommodating conference attendees, and providing temporary housing for displaced individuals.
Transportation: The government procures transportation services, including air travel, bus services, and ferry transportation, to facilitate the movement of tourists, government officials, and business travelers within Greece and to neighboring countries.
Catering: The government procures catering services for various events, conferences, and meetings related to tourism and other sectors. These services include food preparation, beverage provision, and venue setup.
Event Management: The government procures event management services for organizing and executing various tourism-related events, such as festivals, fairs, and cultural performances. These services encompass event planning, logistics coordination, and marketing.
Several government agencies play pivotal roles in Greece's travel and tourism procurement activities:
Ministry of Tourism: The Ministry of Tourism oversees the overall development and promotion of the Greek tourism industry, including procurement initiatives related to tourism infrastructure, marketing campaigns, and visitor support services.
Hellenic Tourism Organization (HTO): The HTO, a subsidiary of the Ministry of Tourism, is responsible for implementing tourism policies and strategies, including procurement activities related to tourism promotion, destination marketing, and international cooperation.
Municipalities: Local municipalities play a significant role in tourism procurement, particularly at the regional level. They procure products and services related to local tourism infrastructure, cultural events, and visitor experiences.
Numerous companies and organizations participate in Greece's travel and tourism procurement processes. Some notable winners include:
Accommodation Providers: Major hotel chains, such as Marriott International and Hilton Worldwide Holdings, frequently secure government contracts to provide accommodation for official delegations and conference attendees.
Transportation Companies: Leading airlines, such as Aegean Airlines and Olympic Air, regularly win government contracts for air travel services, while bus companies and ferry operators also secure contracts for land and sea transportation services.
Catering Companies: Established catering companies, such as Alpha Catering and Dionysis Catering, provide catering services for various government events and conferences related to tourism and other sectors.
Event Management Companies: Specialized event management companies, such as Global Event Management and Event Masters, organize and execute numerous tourism-related events, such as festivals, fairs, and cultural performances.
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