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The Hungarian entertainment and media (E&M) market is expected to reach a value of HUF 1.4 trillion (USD 4.3 billion) in 2023. The market is driven by strong growth in the online segment, which is expected to account for over 50% of total E&M revenues by 2025. The key players in the Hungarian E&M market include RTL Group, Magyar Telekom, and Telenor.
The Hungarian government spends over HUF 100 billion (USD 310 million) on entertainment and media (E&M) products and services each year. The government procures a wide range of E&M products and services, including television production, radio broadcasting, and online content. The key government agencies responsible for E&M procurement include the Ministry of Culture and the National Media Authority.
The main entertainment and media (E&M) products and services procured by the Hungarian government include:
Television production
Radio broadcasting
Online content
Film production
Music production
Printing and publishing
The top authorities for entertainment and media (E&M) procurement in Hungary include:
Ministry of Culture
National Media Authority
Hungarian Film Fund
Hungarian Music Fund
Hungarian National Audiovisual Archive
The top winners of entertainment and media (E&M) procurement in Hungary include:
RTL Group
Magyar Telekom
Telenor
ViacomCBS
Discovery Inc.
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