India Entertainment and Media Tenders

India's entertainment and media (E&M) industry is a dynamic and vibrant landscape, brimming with creativity and innovation. It is projected to reach a staggering value of US$73.6 billion by 2027, driven by factors such as rising urbanization, increasing disposable incomes, and surging internet penetration. This growth has propelled India to become the world's fifth-largest E&M market.

The Indian government plays a significant role in the entertainment and media (E&M) industry, with a focus on promoting cultural identity, preserving heritage, and enhancing the country's soft power on the global stage. In 2022-23, the government allocated an estimated ₹100,000 crore (approximately US$12.5 billion) to E&M procurement, demonstrating its commitment to supporting the growth and development of the sector.
Several factors contribute to the substantial growth in India government E&M procurement:
Promoting cultural identity and heritage: The government is committed to preserving and promoting India's rich cultural heritage and diverse cultural traditions. Procurement of films, documentaries, and television programs that showcase India's cultural heritage is a key component of this strategy.
Enhancing soft power: India is seeking to enhance its soft power on the global stage, and the E&M sector plays a crucial role in shaping the country's image and influence. Procurement of media content that showcases India's positive attributes is essential for fostering a positive global perception.
Supporting the growth of the E&M industry: The Indian E&M industry is one of the fastest-growing in the world, and the government is committed to supporting its continued growth. Procurement initiatives are designed to encourage innovation, create jobs, and expand the reach of Indian media content.

The Indian government plays a significant role in the E&M sector, procuring a diverse range of products and services to inform, educate, and entertain its citizens. These procurements encompass:
Audiovisual Content: Films, television programs, documentaries, and other forms of visual media are procured for broadcast on government-owned channels and for educational purposes.
Creative Services: The government engages creative agencies and professionals for marketing, advertising, public relations, and communication campaigns.
Digital Media: Software, hardware, and IT services are acquired to support the government's digital infrastructure and initiatives.

The Indian government has established various authorities to oversee and manage E&M procurements:
Ministry of Information and Broadcasting (MIB): The MIB is the apex body responsible for formulating policies and guidelines for the E&M sector.
Directorate of Advertising and Visual Publicity (DAVP): DAVP handles the government's advertising and publicity campaigns across various media platforms.
Films Division of India: This division produces and promotes documentaries, newsreels, and other films that showcase India's culture and heritage.
Prasar Bharati Broadcasting Corporation of India: Prasar Bharati operates India's national radio and television networks, including All India Radio (AIR) and Doordarshan.
All India Radio (AIR): AIR is the largest radio broadcaster in India, providing news, entertainment, and educational programs in various regional languages.

Several prominent companies have consistently secured government contracts in the E&M sector:
Star India Private Limited: Star India is a leading media conglomerate with a strong presence in television, films, and digital media.
Sony Pictures Networks India Pvt. Ltd.: Sony Pictures Networks India is another major player in the television and film industry, known for its popular channels and film productions.
Zee Entertainment Enterprises Limited: Zee Entertainment is a diversified media company with a wide portfolio of television channels, films, and digital content.
Reliance Broadcast Network Limited: Reliance Broadcast Network is a leading radio broadcaster with a strong presence in the private FM radio space.
Sun Network Limited: Sun Network is a South Indian media conglomerate with a dominant position in the regional television market.

Tags -
India entertainment and media tenders, India advertising tenders, film production tenders, India video production tenders, India photography tenders, India broadcasting services tenders, India media monitoring tenders, India public advertising tenders