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The Iranian entertainment and media market is a dynamic and growing sector, despite facing challenges such as government regulations and economic sanctions. The market is expected to reach a value of US$1.43 billion in 2023, with a projected CAGR of 5.2% from 2023 to 2027. The growth of the market is being driven by factors such as a young and tech-savvy population, increasing internet penetration, and a growing demand for digital content.
The Iranian government is a major buyer of entertainment and media products and services. In 2022, the government spent an estimated US$100 million on entertainment and media procurement.
The main products and services procured by the government include:
Film and television production
Music and radio broadcasting
Printing and publishing
Advertising
Information technology and communications
The top authorities responsible for entertainment and media procurement in Iran are:
The Ministry of Culture and Islamic Guidance
The Islamic Broadcasting Organization of the Islamic Republic of Iran (IRIB)
The Iranian Radio and Television Organization (IRTVO)
The Iranian Film Organization (IFO)
The Iranian Press and Publication Organization (IPPO)
Top Local Winners of Iran Entertainment and Media Procurement:
Simorgh Cinema Complex: A major chain of movie theaters across Iran, involved in procuring film equipment and technology.
Salavatt Cinema Production Company: A renowned film production company, likely procuring equipment and services for film and television productions.
Namayeshgahe Shahr-e Aftab (Sunshine City Exhibition Center): This large exhibition center hosts various events, potentially procuring audio-visual equipment and event management services.
Islamic Republic of Iran Broadcasting (IRIB): The national broadcaster of Iran, likely procuring broadcasting equipment and production services.
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