Japan Sports and Leisure Tenders

The Japanese sports and leisure market is a massive force, with a total market size exceeding ¥2.3 trillion (USD 17.5 billion) in 2023. This immense market is fueled by a growing population interested in health and fitness, as well as the rising popularity of outdoor activities and spectator sports.

The Japanese government actively supports the sports and leisure market through significant procurement initiatives. In 2023 alone, the government allocated over ¥500 billion (USD 3.8 billion) for the procurement of various sports and leisure products and services. This substantial investment creates lucrative opportunities for businesses to participate in government contracts.

The main sports and leisure products and services procured by the Japanese government include:
Sporting goods and equipment: balls, bats, uniforms, training equipment
Construction and maintenance of sports facilities: stadiums, gyms, swimming pools
Organization and management of sports events: Olympic Games, World Cup qualifiers
Sports education and training programs: coaching, physical therapy, nutrition
Outdoor recreational activities: camping, hiking, skiing, snowboarding

Several government agencies play a key role in sports and leisure procurement in Japan, including:
Ministry of Education, Culture, Sports, Science and Technology (MEXT): Responsible for promoting sports participation and developing national sports policies.
Japan Sports Council: Oversees the implementation of sports policies and manages national sports facilities.
Local governments: Play a significant role in developing and managing sports facilities at the local level.

Companies interested in winning Japanese government contracts for sports and leisure products and services should:
Develop a deep understanding of the government's procurement process and requirements.
Build strong relationships with key government officials and stakeholders.
Offer high-quality products and services at competitive prices.
Demonstrate a commitment to social responsibility and environmental sustainability.

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