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The Entertainment and Media (E&M) market in Malta is a vibrant and growing sector, contributing significantly to the country's economy. The market is expected to reach a value of €184 million by 2023, with a compound annual growth rate (CAGR) of 4.5%. This growth is being driven by a number of factors, including the increasing popularity of digital media, the rising disposable incomes of Maltese citizens, and the growing demand for entertainment and leisure activities.
The Maltese government is a major purchaser of E&M products and services. In 2022, the government spent €20 million on E&M procurement, which accounted for 11% of all government procurement spending. The government procures a wide range of E&M products and services, including.
The Maltese government adopts a diverse approach, procuring content from both public and private broadcasters for their television and radio services. This ensures a wide range of news, documentaries, and entertainment programs for their citizens. They also support the creation of local films, educational videos, and promotional materials through film and video production. Music production and recording services are available to foster the development of Maltese musicians, alongside event support in the form of funding and facilities. The government also relies on printing and publishing services for government documents, publications, and marketing materials. Finally, software development services play a vital role in creating and maintaining government IT systems and e-government services.
The top authorities for E&M procurement in Malta are:
The Ministry of Culture
The Malta Film Commission
The Broadcasting Authority
The Malta Communications Authority
The top winners of E&M procurement in Malta include:
PBS Malta
ONE TV
Mediamax
Melita
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