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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i. e. , not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement. Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Digital media means any communication media that operate with the use of any of various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. Digital can be defined as any data represented by a series of digits, while media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast to us through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
Micronesia is a subregion of Oceania, consisting of about two thousand small islands in the western Pacific Ocean. The region has a tropical marine climate and is part of the Oceanian realm. It includes four main archipelagos—the Caroline Islands, the Gilbert Islands, the Mariana Islands, and the Marshall Islands—as well as numerous islands that are not part of any archipelago. Nationally, the primary income is the sale of fishing rights to foreign nations that harvest tuna using huge purse seiners. A few Japanese long liners still ply the waters. The crews aboard fishing fleets contribute little to the local economy since their ships typically set sail loaded with stores and provisions that are cheaper than local goods. Additional money comes in from government grants, mostly from the United States and the $150 million the US paid into a trust fund for reparations of residents of Bikini Atoll that had to move after nuclear testing. Few mineral deposits worth exploiting exist, except for some high-grade phosphate, especially on Nauru. The tourist industry consists mainly of scuba divers that come to see the coral reefs, do wall dives and visit sunken ships from WWII. Major stops for scuba divers in approximate order are Palau, Chuuk, Yap and Pohnpei. Some private yacht owners visit the area for months or years at a time. Copra production used to be a more significant source of income, however, world prices have dropped in part to large palm plantations that are now planted in places like Borneo. Countries in Micronesia - Guam, Kiribati, Marshall Islands, Micronesia (Federated States of), Nauru, Northern Mariana Islands, Palau, and United States Minor Outlying Islands.