Netherlands Sports and Leisure Tenders

The Netherlands boasts a thriving sports and leisure market, valued at €22.14 billion in 2021. This ranks the country sixth in Europe, behind Spain, Germany, France, and Italy. The market is driven by strong participation in sports and leisure activities, with 65% of Dutch adults engaging in regular physical activity.
Key sports in the Netherlands include:
Football (soccer)
Cycling
Swimming
Tennis
Hockey
The leisure market is also diverse, with popular activities including:
Visiting museums and art galleries
Attending concerts and festivals
Spending time outdoors in parks and nature reserves
Gambling at casinos

The Netherlands government plays a significant role in supporting the sports and leisure market through its procurement activities. In 2020, the government spent €1.2 billion on sports and leisure goods and services. This spending is spread across various categories, including:
Construction and maintenance of sports facilities: This includes sports fields, swimming pools, and gymnasiums.
Sporting equipment and apparel: This includes balls, bats, clothing, and footwear.
Sports events and competitions: This includes funding for professional leagues, amateur competitions, and sports events like the Olympic Games.
Leisure activities and services: This includes funding for museums, art galleries, theaters, and festivals.

The main sports and leisure products and services procured by the Netherlands government include:
Construction and maintenance of sports facilities: This is the largest category of government procurement, accounting for 35% of total spending.
Sporting equipment and apparel: This category accounts for 25% of government spending.
Sports events and competitions: This category accounts for 20% of government spending.
Leisure activities and services: This category accounts for 20% of government spending.

The top authorities for Netherlands sports and leisure procurement include:
Ministry of Health, Welfare and Sport: This ministry is responsible for overall policy and strategy for the sports and leisure sector.
National Sports Council: This council advises the government on sports policy and oversees the distribution of government funding to sports organizations.
Municipalities: Municipalities are responsible for the construction and maintenance of local sports facilities, as well as the provision of leisure activities and services.

The top winners of Netherlands sports and leisure procurement contracts in recent years include:
Ballast Nedam: This construction company has won several contracts to build and maintain sports facilities, including the Johan Cruyff Arena in Amsterdam.
Adidas: This sportswear company is a major supplier of sporting equipment and apparel to the Dutch government.
NSGK: This sports marketing agency is responsible for organizing and promoting many major sporting events in the Netherlands.
Mojo Concerts: This concert promoter is one of the largest organizers of concerts and festivals in the Netherlands.

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