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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i. e. , not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement. Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Digital media means any communication media that operate with the use of any of various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. Digital can be defined as any data represented by a series of digits, while media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast to us through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
North Africa or Northern Africa is a region encompassing the northern portion of the African continent. There is no singularly accepted scope for the region, and it is sometimes defined as stretching from the Atlantic shores of Mauritania in the west, to Egypt's Suez Canal. The economies of Algeria and Libya were transformed by the discovery of oil and natural gas reserves in the deserts. Morocco's major exports are phosphates and agricultural produce, and as in Egypt and Tunisia, the tourist industry is essential to the economy. Egypt has the most varied industrial base, importing technology to develop electronics and engineering industries, and maintaining the reputation of its high-quality cotton textiles. Oil rigs are scattered throughout the deserts of Libya and Algeria. Libyan oil is especially prized because of its low sulfur content, which means it produces less sulfur dioxide than other fuel oils. Countries in North Africa - Algeria, Egypt, Libya, Morocco, Sudan, Tunisia, and Western Sahara.