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The Romanian entertainment and media (E&M) market is expected to grow by 7% in 2023 to EUR 4 billion, with most segments set to see increases. This growth is being driven by a number of factors, including the increasing popularity of online entertainment, the growing middle class, and the rising disposable incomes of Romanians.
The Romanian government procures a wide range of entertainment and media products and services, including television content, radio content, films, and music. In 2022, the Romanian government spent an estimated EUR 100 million on entertainment and media procurement.
The main entertainment and media products and services procured by the Romanian government include:
Television content: The Romanian government procures a wide range of television content, including news, sports, and entertainment programs.
Radio content: The Romanian government procures radio content from both public and private broadcasters.
Films: The Romanian government procures films for a variety of purposes, including education, public awareness campaigns, and cultural promotion.
Music: The Romanian government procures music for a variety of purposes, including public events, cultural promotion, and education.
The top authorities for Romania entertainment and media procurement are:
The Ministry of Culture: The Ministry of Culture is responsible for developing and implementing policies for the development of the Romanian entertainment and media industry.
The National Audiovisual Council (CNA): The CNA is responsible for regulating the broadcasting sector in Romania.
The National Film Center (NFC): The NFC is responsible for supporting the production and distribution of Romanian films.
The top winners of Romania entertainment and media procurement in 2022 were:
Pro TV: Pro TV is the largest television broadcaster in Romania.
Romanian National Television (TVR): TVR is the public broadcaster in Romania.
Mediafax: Mediafax is a leading news agency in Romania.
Intact Media: Intact Media is a media group that owns a number of television stations, radio stations, and newspapers in Romania.
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