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Romania's management, business, and administration (MBA) market is thriving, driven by a surge in foreign investment and domestic entrepreneurship. The sector is expected to reach €1.5 billion by 2025, offering lucrative opportunities for consultants, software providers, and training companies.
The Romanian government plays a significant role in the MBA market, spending millions on procurement of management consulting services, business software, and training programs. Key areas include public sector reform, digitalization initiatives, and boosting SME competitiveness.
Strategy & organizational development: Consultants advise on restructuring, market entry, and performance improvement.
Human capital management: Software solutions for recruitment, payroll, and talent development are in high demand.
IT & digital transformation: Government agencies seek expertise in cloud computing, cybersecurity, and data analytics.
The Ministry of Public Finance, the Ministry of Economy and Energy, and various regional authorities are the main decision-makers for government procurement in the MBA domain.
Companies with proven experience in public sector projects, strong local partnerships, and innovative solutions stand out in the bidding process. Some of the recent big winners include McKinsey & Company, PwC, and UiPath.
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