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Romania Printing and Publishing Market
Romania's Printing and Publishing market, valued at roughly €380 million annually, shows signs of stabilization after a period of decline. The number of printing houses has decreased, but those remaining are increasingly focusing on high-quality, value-added services. The market is divided into three main segments:
Books: €150 million annual turnover, with a focus on educational and children's books.
Periodicals: €100 million annual turnover, with a decline in traditional print media and a rise in online publications.
Packaging: €130 million annual turnover, driven by the growing e-commerce market.
The Romanian government spends approximately €80 million annually on printing and publishing services. This investment supports various areas, including:
Education: Textbooks, workbooks, and educational materials for schools and universities.
Government publications: Reports, policy documents, brochures, and flyers.
Legal documents: Official forms, certificates, and other legal documents.
Marketing & communication: Promotional materials for government programs and initiatives.
The Romanian government primarily procures:
Offset and digital printing services: For various materials and quantities.
Editorial, design, and content creation services: For government publications.
Security printing services: For official documents and passports.
Logistics and distribution services: For efficient delivery of printed materials.
Digital publishing services: For development and maintenance of government websites.
Key authorities responsible for government procurement in Romania include:
National Agency for Public Procurement (ANAP): Oversees all public procurement processes.
Individual government agencies: Manage and issue specific procurement tenders within their domains.
National Authority for Informatics and Communication Technology (ANCOM): Handles IT-related procurement, including government websites.
Leading companies winning government procurement contracts in Romania include:
Printing houses: Imprimeria Națională, Inform Lykos, and Artprint.
Publishing houses: Editura Didactică și Pedagogică, Editura Trei, and Editura Humanitas.
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