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The Russian entertainment and media (E&M) market is a large and growing industry, with a total revenue of USD 167.10 million in 2022. The market is expected to grow at a CAGR of 11.18% from 2022 to 2027, reaching a value of USD 334.50 million by 2027. The growth of the market is being driven by a number of factors, including the increasing popularity of digital media, the rising disposable incomes of Russian consumers, and the growing demand for entertainment and media content.
The Russian government is a major purchaser of entertainment and media products and services. In 2022, the government spent USD 3.5 billion on E&M goods and services. The government procures a wide range of E&M products and services, including television and radio content, film and video production, and digital media services.
The main E&M products and services procured by the Russian government include:
Television and radio content
Film and video production
Digital media services
Print media
Advertising and marketing services
Event management services
The top authorities for E&M procurement in Russia are:
The Ministry of Culture of the Russian Federation
The Federal Agency for Press and Mass Communications (Rospechat)
The Ministry of Education and Science of the Russian Federation
The Ministry of Defense of the Russian Federation
The Ministry of Internal Affairs of the Russian Federation
Top Local Winners of russia Entertainment & Media Procurement:
National Media Group: Russia's largest media conglomerate
Gazprom-Media Holding: Major media company with TV channels, movie studios, and online properties
Yandex: Russia's leading search engine and internet giant, expanding into entertainment
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