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The Saudi Arabia entertainment and media market is expected to reach USD 3.80 billion by 2028, growing at a CAGR of 10.44% during the forecast period (2023-2028). The market is driven by a number of factors, including a young and growing population, rising disposable incomes, and increasing urbanization. The market is also benefiting from government initiatives to promote the entertainment and media industry, such as the lifting of the ban on cinemas in 2018.
The Saudi Arabia government is a major procurer of entertainment and media products and services. In 2021, the government spent USD 1.2 billion on entertainment and media, making it the second-largest spender in the Middle East and North Africa (MENA) region. The government procures a wide range of entertainment and media products and services, including television and radio content, film and video production, and live events.
The main entertainment and media products and services procured by the Saudi Arabia government include:
Television and radio content
Film and video production
Live events
Printed media
Digital media
The top authorities for Saudi Arabia entertainment and media procurement include:
The General Entertainment Authority (GEA)
The Ministry of Culture and Information
The General Commission for Audiovisual Media (GCAM)
The Saudi Broadcasting Authority (SBA)
The top winners of Saudi Arabia entertainment and media procurement contracts include:
Rotana Group
MBC Group
Arab Radio & Television Network (ART)
Saudi Telecom Company (STC)
Zain Group
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