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South Africa's entertainment and media (E&M) market is a vibrant and growing sector, valued at over R176 billion in 2022. The market is expected to grow at a CAGR of 5.5% over the next five years, reaching R231.2 billion in 2027. This growth is being driven by a number of factors, including rising disposable incomes, increasing urbanization, and the growing popularity of digital media.
The South African government is a significant purchaser of entertainment and media products and services. In 2022, the government spent over R2 billion on E&M goods and services. This spending is expected to grow in the coming years, as the government invests in new technologies and platforms to reach its citizens.
The South African government procures a wide range of entertainment and media products and services, including:
Audiovisual production
Broadcasting services
Film and television production
Music production
Print and digital media
Advertising and marketing services
The top authorities for South African entertainment and media procurement are:
The Department of Communications and Digital Technologies (DCDT)
The South African Broadcasting Corporation (SABC)
The Government Communication and Information System (GCIS)
The National Film and Video Foundation (NFVF)
The top winners of South African entertainment and media procurement contracts include:
MultiChoice
Telkom
Naspers
Primedia
Kagiso Media
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