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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i. e. , not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement. Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Digital media means any communication media that operate with the use of any of various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. Digital can be defined as any data represented by a series of digits, while media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast to us through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. It can also be described as the southern subregion of a single continent called America. South America relies less on the export of both manufactured goods and natural resources than the world average; merchandise exports from the continent were 16% of GDP on an exchange rate basis, compared to 25% for the world as a whole. Brazil (the seventh largest economy in the world and the largest in South America) leads in terms of merchandise exports at $251 billion, followed by Venezuela at $93 billion, Chile at $86 billion, and Argentina at $84 billion. The main agrarian crops are export crops, such as soy and wheat. The production of staple foods such as vegetables, corn or beans is large, but focused on domestic consumption. Livestock raising for meat exports is important in Argentina, Paraguay, Uruguay and Colombia. In tropical regions the most important crops are coffee, cocoa and bananas, mainly in Brazil, Colombia and Ecuador. Traditionally, the countries producing sugar for export are Peru, Guyana and Suriname, and in Brazil, sugar cane is also used to make ethanol. On the coast of Peru, northeast and south of Brazil, cotton is grown. 50. 5% of South America's land surface is covered by forest, but timber industries are small and directed to domestic markets. The main industries are: electronics, textiles, food, automotive, metallurgy, aviation, naval, clothing, beverage, steel, tobacco, timber, chemical, among others. Exports reach almost US$400 billion annually, with Brazil accounting for half of this. Countries in South America - Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela.