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The South Korean entertainment and media (E&M) market is one of the most vibrant and dynamic in the world. It is driven by a strong domestic consumption base, as well as growing international demand for Korean content. The market is expected to continue to grow in the coming years, thanks to factors such as the rise of digital platforms and the increasing popularity of Korean pop culture.
The South Korean government is a major purchaser of E&M products and services. In 2020, the government spent KRW 1.3 trillion (USD 1.1 billion) on E&M procurement. The government procures a wide range of E&M products and services, including:
The South Korean government procures a wide range of E&M products and services, including:
Television and radio broadcasting: The government procures a variety of television and radio programming, including news, entertainment, and educational programs.
Film and video production: The government procures films and videos for a variety of purposes, including education, public awareness, and tourism promotion.
Music production: The government procures music for a variety of purposes, including cultural events, school performances, and government ceremonies.
Publishing: The government procures textbooks, reference books, and other educational materials.
Advertising: The government procures advertising services for a variety of purposes, including promoting government programs and services, raising awareness of social issues, and attracting tourism.
The top authorities for South Korea E&M procurement are:
Ministry of Culture, Sports and Tourism (MCST)
Korea Communications Standards Commission (KCSC)
Korea Creative Content Agency (KOCCA)
The top winners of South Korean E&M procurement are:
Korean Broadcasting System (KBS)
Munhwa Broadcasting Corporation (MBC)
Seoul Broadcasting System (SBS)
CJ ENM
JYP Entertainment
SM Entertainment
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