Sweden Sports and Leisure Tenders

The Swedish sports and leisure market is a thriving industry, generating over US$533.70 million in revenue in 2023. This figure is expected to grow annually by a significant 5.20% between 2023 and 2028.
Key figures:
Market size: US$533.70 million (2023)
Annual growth: 5.20% (2023-2028)
Market segments: Ball sports, adventure sports, fishing, golf, racket sports, winter sports, specialist footwear, and other sports equipment.

The Swedish government plays a significant role in the sports and leisure industry through its procurement activities. In 2022, the government spent US$22.5 billion on sports and leisure activities, making it a major buyer of products and services in this sector.
Key figures:
Government spending: US$22.5 billion (2022)
Main procurement categories: Sports equipment, sports facilities, sports events, leisure activities.

The Swedish government procures a wide range of sports and leisure products and services, including:
Sports equipment: This includes balls, bats, rackets, clothing, footwear, and other equipment used for a variety of sports.
Sports facilities: The government builds and maintains a network of sports facilities, such as stadiums, arenas, swimming pools, and ice rinks.
Sports events: The government supports the organization of sporting events, such as national championships and international tournaments.
Leisure activities: The government also funds a variety of leisure activities, such as cultural events, parks, and libraries.
Key figures:
Sports equipment: Largest category of procurement
Sports facilities: Significant investment in infrastructure
Sports events: Government support for major tournaments
Leisure activities: Funding for cultural and recreational activities

The following authorities are responsible for sports and leisure procurement in Sweden:
The Swedish Sports Confederation: The national governing body for sport in Sweden.
The Swedish Agency for Sport: A government agency responsible for promoting participation in sport and physical activity.
The Swedish municipalities: Local authorities responsible for the provision of sports facilities and leisure services.
Key figures:
Swedish Sports Confederation: National governing body
Swedish Agency for Sport: Government agency for sports promotion
Swedish municipalities: Local responsibility for sports and leisure

Some of the companies that have won major contracts for sports and leisure procurement in Sweden include:
Nike: Leading sports apparel and footwear brand.
Adidas: Global sportswear and equipment manufacturer.
Puma: German multinational sportswear company.
H&M: Swedish clothing and fashion retailer.
Intersport: International sporting goods retailer.

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