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Switzerland's entertainment and media (E&M) market is a dynamic and growing sector, with total revenue projected to reach CHF 24.2 billion in 2023. The sector is driven by a number of factors, including high levels of disposable income, strong consumer confidence, and a well-developed digital infrastructure
Total revenue: CHF 24.2 billion (2023)
Annual growth rate: 4.1% (2023-2027)
Employment: 120,000 people
The Swiss government is a significant purchaser of entertainment and media products and services. In 2022, the government spent CHF 1.2 billion on E&M goods and services. This represents about 5% of total government procurement spending.
The Swiss government prioritizes audiovisual production, encompassing film, music, and website development. Broadcasting services and software development are also key procurements.
The top authorities for Switzerland E&M procurement are:
Federal Office of Communication (OFCOM)
Federal Office of Culture (BAK)
Federal Ministry of Defense (VBS)
Federal Department of the Interior (EDI)
The top winners of Switzerland E&M procurement contracts in 2022 were:
Swisscom
Ringier Axel Springer Schweiz
SRF
UPC
Swiss Post
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