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Tanzania's entertainment and media (E&M) industry is a vibrant and growing sector, with a market value of over $596 million in 2018. The industry is expected to continue to grow at a rapid pace, reaching $1.4 billion by 2023. This growth is being driven by a number of factors, including increasing urbanization, rising disposable incomes, and growing internet and smartphone penetration.
The Tanzanian government is a significant buyer of entertainment and media products and services. In 2018, the government spent over $20 million on E&M procurement. This spending is expected to increase in the coming years as the government continues to invest in the development of the E&M sector.
Tanzania's government primarily procures television, radio, film, and video production services. Music production and distribution, along with print and online media, are also part of their procurement mix.
The top authorities for E&M procurement in Tanzania are:
The Ministry of Information, Culture, Arts and Sports
The Tanzania Communications Regulatory Authority (TCRA)
The Broadcasting Council of Tanzania (BCT)
The top winners of E&M procurement in Tanzania include:
Tanzania Broadcasting Corporation (TBC)
M-Net Tanzania
Star TV Tanzania
Clouds Media International
Tanzania Media Fund (TMF)
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