Brand Activation In Dortmund - Strategy And Implementation

  Address - Germany

  Contact details - 565656565

  Tender notice no. - 76454545

  GT Ref Id - 97661192

  Document Type - Tender Notices

Description - Description: As a result of the branding process, the city of Dortmund now has a city narrative entitled "The only one of its kind.", which from now on forms the basis for all marketing and communication measures. Since Dortmund is unique, the city a lso wants to take a unique path to activate the brand - far from classic campaign concepts. The aim is initially to make the brand known and tangible in Dortmund's urban society. In particular, unique brand experiences are to be created that create direct added value for the residents of our city. The focus is on storytelling about our city, which we want to change in the long term with the "from the inside out" concept.The aim is to place the br

Gt Ref Id - 97661192

Deadline - Dec 16, 2024