| Description |
Reference No. QCI/0423/169
Expression of Interest for Empanelment of Media Agencies for Public Relations
and Outreach Activities
Quality Council of India (QCI),
Institution of Engineers Building, 2nd Floor,
2, Bahadur Shah Zafar Marg,
New Delhi-110002
EOI Notice
1. Quality Council of India invites proposals from eligible agencies for “Expression of Interest (EOI) for
Empanelment of Media Agencies for Public Relations and Outreach Activities."
2. The criteria and process of evaluating the responses to this EOI and subsequent selection of the
applicant(s) will be as mentioned in this EOI. Any modification or changes to the terms and conditions
mentioned in this EOI will be entirely at the discretion of QCI.
3. No contractual obligation shall arise from this EOI process unless and until a formal contract is signed
and executed by a duly authorised official(s) of QCI with the empanelled service provider for defined
activities. QCI reserves the right to empanel more than one applicant.
4. The content of this EOI enlists the requirements of the Quality Council of India. It includes the
Empanelment Terms, which detail all that may be needed by the applicants to understand the terms
and the empanelment process and explain the contractual terms that the Quality Council of India
wishes to specify at this stage.
5. Interested applicants are advised to study this EOI document carefully before submitting their
proposals in response to the Empanelment notice. Submission of a proposal in response to this notice
shall be deemed done after careful study and examination of this document with a complete
understanding of its terms, conditions and implications.
EOI Summary
S. No. Item Details
1. Addressee and address at which the bid is to be
submitted
Deputy Director (Finance & Accounts),
Quality Council of India, Institution of
Engineers Building, 2nd Floor, 2, Bahadur
Shah Zafar Marg, New Delhi-110002
E-mail: procurement@qcin.org
2. Date of issue of the EOI document April 05, 2023
3. Last date and time for submission of proposals April 12, 2023, 5 PM
4. Duration of Empanelment Financial Year 2023-24; further
extendable upto three years
5. Validity of the Proposals 90 days from the due date of proposal
submission
6. Processing Fee N/A
7. Contact for clarification procurement@qcin.org
8. Presentation Round To be notified by e-mail to shortlisted
applicants only
1 Introduction
About Quality Council of India (QCI)
The Quality Council of India (QCI) is a pioneering experiment of the Government of India in setting up
organisations in partnership with the Indian industry. The mandate of QCI is to lead the nationwide quality
movement in India by involving all stakeholders to emphasise adherence to quality standards in all spheres
of activities, primarily for promoting and protecting the interests of the nation and its citizens. To achieve
this, QCI is playing a pivotal role in propagating, adopting and adhering to quality standards in all important
spheres of activities, including education, healthcare, environment protection, governance, social sectors,
infrastructure sector and other areas of organised activities that have a significant bearing in improving the
quality of life and well-being of the citizens of India.
2. Background
The Quality Council of India has conducted exceptional work over 26 years. Throughout this time, QCI has
contributed to improving the quality of life for Indian citizens. As embodied by the slogan "Creating an
Ecosystem of Quality," its mission is to extend the quality movement to the general public and foster an
organic demand for quality in all areas of life. A highly engaging outreach program is necessary to achieve
this goal.
3. Objective
The document's objective is to engage a public relations agency which will help to strategise and run
sustained public relations campaigns throughout the year and help take the Quality Mission and QCI’s
impact to all the stakeholders involved.
4. Scope of Work
The proposed scope of work under this contract includes (but is not limited to) the following deliverables:
4.1 PR and Outreach
i. Submit Monthly PR reports with precise data depicting stats of engagement across sectors.
ii. Develop a comprehensive branding strategy for QCI, including media campaigns in
international, national and regional media outlets as may be required.
iii. Suggest and facilitate the engagement of celebrities and influencers to promote the Quality
Mission to a broader audience.
iv. Conduct sustained PR campaigns through conventional channels, such as news pieces, op-eds,
leadership opinions and bytes, facilitating the participation of QCI in panel discussions, events,
and news coverage, among others.
v. Organise and conduct press conferences as needed, creating and disseminating press
statements, press releases, and media kits and providing end-to-end support for such events.
vi. Develop and execute strategies to create the perception of quality as a key factor in improving
the quality of life and encouraging citizens to demand high-quality goods and services.
vii. Engage with QCI stakeholders to gather bytes and comments and feature them prominently on
leading TV channels and other modes of Media.
viii. Submit monthly PR reports with precise data, highlighting engagement statistics across various
sectors.
4.2 Social Media
A. Digital Marketing Strategy and Execution Plan
i. Plan and strategise social media outreach.
ii. Identify and recommend specific digital marketing goals.
iii. Identify key target audiences.
iv. Assist in establishing year-one benchmarks for digital performance that are substantially
higher than current benchmarks.
v. Identify key performance indicators (KPIs) to measure digital performan |