Name: Rfp - Hiring Of Agency For Planning And Execution Of Mass Media Campaign
Start: 2023-12-21
End: 2024-01-02
Location: Americares India Foundation (AIF)

Organization Details:

Organization Name:

Americares India Foundation (AIF)

Country:

India

Contact Person:

Address:

Location: India ,

Contact Details - Email:

americaresindia@americares.org

Phone

Notice Details:

Notice Type

Tender Notice

Bidding Type

Other

Notice No.

76171281

Deadline

2024-01-02

Description

REQUEST FOR EXPRESSION OF INTEREST
For
Hiring of Agency for Planning and Execution of Mass Media Campaign
CONTEXT
Americares India Foundation (AIF) is a health-focused relief and development organization that saves lives and improves health for people affected by urban poverty or disaster with life changing health programs, medicines and medical supplies.
Hypertension and Type 2 diabetes mellitus are among the most common chronic communicable diseases and multifactorial disorders. The rising cases of diabetes and hypertension in urban population is due to several factors, such as the ongoing nutritional transition, increasing trends in sedentary lifestyle, and other modifiable risk factors.
To combat the rising cases of hypertension and diabetes among the urban poor in Mumbai, Americares India Foundation aims to promote salt and sugar consumption in the daily diet of the people in Mumbai.
KEY OBJECTIVES
Create awareness and influence behavioral change to reduce sugar and salt consumption, leading to a reduction in diabetes, hypertension, and cardiovascular disease risk in Mumbai.
The campaign would specifically focus on food preparers and purchasers, and college canteens in the age group of 18 to 59 years.
GEOGRAPHICAL COVERAGE
The jurisdiction area of Brihanmumbai Municipal Corporation
DELIVERABLES
The agency will perform the following activities during the project period:
Literature Review
Literature review/secondary research to gain an understanding of the topic and get insights about the target population.
Creative Concept and Communication Tools
Develop creative concept for the campaign in consultation with AIF, based on evidence to reach the specified target audience in accordance with the specified budget.
Develop the key idea, tagline in alignment with key messaging for the target audience in consultation with AIF.
Based on the approved creative concept, develop content for the selected channels including:
Posters
Social media creatives
Audio visual
Radio jingles
Design and adapt the content for the selected channels.
Conduct field testing as required.
AIF will reserve the right to accept or reject any specific media or channel
Monitoring
The agency will closely monitor the campaigns, submit regular reports during the campaign and a consolidated report at the end of each campaign.
The agency will regularly give feedback on the reach of the campaign and suggest mid-term corrections if required.
Above scope is indicative only.
KEY MESSAGES
Avoid ‘high sugar’ and ‘high salt’ foods
Reduce sugar and salt consumption by half
Use less than 6 tsp of sugar a day
Use less than 1 tsp of salt a day
PROJECT DURATION
The period of contract will be 8 months, with provision of monthly progress review by Americares India.
The Expression of Interest (EOI) should be sent along with :
Agency background and profile of the lead organization and any collaborating organizations, as the case may be.
At least five years of experience for media campaign (planning and execution), and monitoring & implementing projects of similar nature and size preferably in social sector.
A current list of clients and brief description of services performed for them.
Organizational profile with the financial overview of the company.
Submit your EOI (including technical and financial) latest by 2nd January 2024 before 17:00 hours IST.
For any queries, or sharing your proposal email, write to us at americaresindia@americares.org

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