Name: Rfp - Seri (Scaling Up Early Reading Intervention) Project Story Documentation And Video Production
Start: 2023-11-21
End: 2023-12-05
Location: Room to Read India

Organization Details:

Organization Name:

Room to Read India

Country:

India

Contact Person:

Address:

Location: India ,

Contact Details - Email:

Phone

Notice Details:

Notice Type

Tender Notice

Bidding Type

Other

Notice No.

74747052

Deadline

2023-12-05

Description

Scope of Work Document
Project Title: SERI (Scaling up Early Reading Intervention) Project Story Documentation and Video Production
Project Background
Organisation background: Room to Read India was established in 2003 and presently has programs in eleven states – Andhra Pradesh, Chhattisgarh, Delhi NCR, Jharkhand, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan, Telangana, Uttarakhand, and Uttar Pradesh.
Room to Read is a global organization transforming the lives of millions of children in low-income communities by focusing on literacy and gender equality in education. Since 2000, Room to Read has benefited more than 39 million children across 23 low-income countries. Learn more at www.roomtoreadindia.org.
Role of Room to Read India:
Room to Read India will oversee the selection of locations and interviews. We will provide guidance on content and processes developed by the production agency. Additionally, Room to Read India will advise on operational aspects of video scripting, shooting, and production, including scope and scale.
Project Overview:
Room Read is a dedicated non-profit organization, deeply committed to advancing Foundational Literacy and girls’ education in India through our transformative SERI (Scaling up Early Reading Intervention) project. As part of our ongoing mission of creating a positive influence in the lives of children, we are seeking a competent agency to join hands with us in bringing inspiring Human-Interest Stories to light. This entails documenting project stories, producing engaging videos, and capturing essential data for strategic communications.
Project Details
Project Duration: 9 Months (January to September 2024)
Scope of Work:
The scope of work for this project is not only significant but also multifaceted.
The agency hired will play a pivotal role in each of the following components:
Story Documentation:
The agency will have the distinct responsibility of documenting 18 compelling project-related stories in 9 months. These stories will be evenly distributed, as 1 story per quarter, within 6 SERI-states of Chhattisgarh, Madhya Pradesh, Rajasthan, Telangana, Uttarakhand, and Uttar Pradesh.
This documentation process is not just about words. It requires seamless coordination with state focal points, in-depth research on the selected stories, and sourcing high-quality images to visually narrate each story.
The agency will craft the narrative and structure of these stories, ensuring they adhere to Room to Read's quality standards and brand guidelines. Drafts will be submitted for feedback and approval to Room to Read, and the agency should be prepared for any necessary revisions before finalization.
Video Production:
In an age where visuals carry immense storytelling power, the agency's role in video production is nothing short of vital. The agency will be tasked with producing 18 short bite-sized videos, each a unique piece of art.
These videos will be created at a rate of 1 video per quarter per state, amounting to 6 videos per quarter and 18 videos over the contract duration.
They must artfully capture the diversity of stakeholders involved (including children, teachers, government officials, parents etc.), a wide range of project activities, innovative approaches, and various aspects that paint a unique, comprehensive picture of the project.
While the precise duration of these videos should be specified in the proposal, they are expected to be concise, ensuring they effectively communicate the essence of each message.
Beyond storytelling, the agency onboard would be expected to produce qualitative and quantitative data points as requested by Room to Read as per need. This collected information will be instrumental in creating persuasive strategic communication materials, including brochures, reports, infographics, and other forms of collateral.
For detailed information, please check the complete version of the advert attached below

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