UK Sports and Leisure Tenders

The UK's sports and leisure market is a powerhouse, boasting a £39 billion annual contribution to the economy. This thriving sector encompasses a diverse range of businesses, from professional sports clubs to amateur leagues and leisure facilities.

The UK government plays a crucial role in supporting the sports and leisure market through its procurement activities. In 2023 alone, government spending on sports and leisure products and services is expected to reach £4.5 billion. This significant investment fuels innovation and creates new opportunities for businesses across the industry.

The government prioritizes procurement of essential sports and leisure products and services, including:
Sports equipment and apparel: Balls, bats, uniforms, and other equipment for various sporting activities.
Facility maintenance and services: Cleaning, repairs, and maintenance of sports venues and leisure facilities.
Event management and support: Planning, organizing, and managing sporting events and leisure activities.
Technology and software: Digital solutions for sports and leisure management, ticketing, and participation.

Several key authorities oversee and regulate sports and leisure procurement in the UK:
Sport England: Responsible for developing and promoting sports participation across the country.
UK Sport: Focuses on high-performance sport and supporting athletes in achieving their potential.
Department for Digital, Culture, Media & Sport: Provides strategic guidance and funding for the sports and leisure sector.

Leading companies consistently secure major government contracts in the sports and leisure sector, including:
Nike and Adidas: Dominate the sports apparel and equipment market.
Serco and G4S: Provide facilities management services to various sports venues.
Ticketmaster and Eventbrite: Offer ticketing solutions for sporting events and leisure activities.
IBM and SAP: Develop software solutions for sports management and participation.

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